On June 28 we welcomed an array of Tasmanian businesses to our TSO Studio to launch our new Business Collective Partner program. The program provides an entry level opportunity for local businesses to collaborate with the TSO through a number of tailored opportunities which aim to strengthen brand, connect with staff and clients and reach new audiences (you can read more about the program here).
The evening commenced with a stunning performance of Dvořák’s Miniatures by TSO musicians: Associate Concertmaster Ji Won Kim, Principal Second Violin Lucy Carrig-Jones and Principal Viola Caleb Wright.
Guests were then fascinated to hear about Blundstone’s partnership journey with the TSO from special guest, Joint CEO at Blundstone, Adam Blake. Adam spoke of the evolution of our partnership, in particular support of TSO Live Sessions:
“Blundstone has been absolutely taken by the spirit of Live Sessions which takes classical music to the people of Tasmania. It provides unique opportunities for small communities, rural folk and many others who wouldn’t normally go to a symphony concert to experience the joy and emotion music brings. It’s democratic, generous and enriching life for us all on this island.”
TSO CEO, Caroline Sharpen, spoke to guests about the mutual benefit of a Business Collective partnership. Business Collective investment ($5,000 p.a. plus GST) makes a great impact for our community, making music accessible to all Tasmanians. Through the collective, business funding supports:
555 students under the age of 8 to have the opportunity to experience a TSO Concert
Establishment of 11 regional hubs across our Island
In return, TSO strives to assist with partners reach their goals. This may include -
Client and staff engagement through concert experiences
Percussion Circle workshop to build team work and connection with staff
Business to Business networking opportunities
Increased audience reach and brand awareness through promotional opportunities
The Business Collective is born from the belief that there is power in numbers and together we can achieve great things! This starts with a conversation so if you know of a business that would like to explore what is possible, please encourage them to get in touch by contacting the TSO Development team.